Category Archives: Video of the Month Clip

How to Promote your Red Tent

by Isadora Gabrielle Leidenfrost, PhD

There are many ways to get the word out about your Red Tent. We believe that women will feel compelled to attend if it feels relevant, important and timely, and if it speaks to them. At any given time there will be many possible tie-ins to women’s lives and “hooks” for particular media outlets. Because a Red Tent is a woman-only space, your primary audience will be women. While we suggest that you start by inviting your girlfriends and female family members, we also want to encourage you to consider opening the flaps of your tent a little wider.

[youtube+https://www.youtube.com/watch?v=zxbo-6kisyg]

Let’s say that you already have 10 girlfriends that you know will attend. Offer these “inspired” women an opportunity to get involved. For example, maybe they can bring some food, give out some postcards, hang some flyers, send some emails, help with set up or any number of other tasks that they are great at.

Take into account how best to reach your audiences. Not everyone uses e-mail or facebook, and not everyone hangs out at progressive coffee shops. A clear understanding of how to reach each audience segment will make you more effective, and the best strategy is a combination of the ideas listed below.

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Personalized Email

Send an personal email to your friends, family, co-workers (who might be interested), or your email mailing list (business). We have created a email template that you can download. We recommend you send out these emails at least twice: two weeks before, and then a reminder a few days before our event.

Other people you might invite by email:

  • Inivte the owners/organizers of the venue
  • Invite your community leaders
  • Invite other local organizations or women’s groups
  • Invite the press

 

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Facebook Event

Create a Facebook Event & invite your facebook friends. Not sure how, here’s a step-by-step plan for you. (This may have changed depending if Facebook made any recent graphical changes)

1. log into your facebook account2. Go to your facebook page

3. Click the “More” link (currently located next to your # of friends). Scroll down to “Events” & click it

4. Click “Create Event” and follow the on-screen instructions.

If you are needing info for your Facebook Event we suggest that you download the email template and use that same information. And feel free use any photo or drag & drop (or right click) any photo from this website for this promotion.

Be sure to enable the features that allow people to forward your event information to their friends. You can also just send a message with the event information to your friends and to groups that might be interested.

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Local Media

We have designed this list to be comprehensive in order to empower you to do the best Red Tent possible. We realize that some sections will not be applicable to everyone and this section on local media is a great example – depending on your objectives and your audience, you may or may not decide to pursue media coverage. That’s fine, as it’s all about how best to reach and impact your audience. But read on for some guidance for how simple media outreach can be!

We understand that many small groups or community organizations may have limited capacity, so we’ve put together some basic tips that can be useful to those who are new to working with local media. Before you make complicated plans about how to promote your Red Tent, spend some time thinking about who is most likely to understand and appreciate it, and what media our target audience listens to, reads and logs on to. By targeting your core audience of women, you might decide that it makes more sense to focus on, say, an alternative weekly paper that already covers innovative community initiatives vs. the headline-driven daily paper that tends to focus on crime and celebrities.

Below are some basic tips for your media outreach:

Use the template press release as a guide to create your own. Ten days before the event, issue the release to a wide range of mainstream, alternative, community and specialized media. Make sure to send it to reporters covering women’s issues, the arts/entertainment, and metro sections.

Here are a number of ideas:

  • If the Press wants more info about the Red Tent
  • Get on local calendar listings
  • Make calls to local television and radio programs.

Here’s who to contact:

  • Local TV news: assignment editors
  • Public affairs or magazine programs: producers
  • Talk radio or local/community radio: producers or hosts

A couple of days prior to your Red Tent contact the people to whom you sent press materials and encourage them to attend.

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Acknowledgements “Portions of this guide were adapted from the Made in L.A. Event Planning Toolkit, created by the filmmakers of Made in L.A. (www.MadeinLA.com) and based on materials developed by Active Voice (www.activevoice.net) with funding from P.O.V
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Our Voices are Returning

When we as women feel lost and far away from our authentic selves, the Red Tent is there to help us open back up to all those parts of our being that have had to shut down in the course of everyday life. We remember what we have been longing to speak, and the words pour forth.

Join us in the virtual “Red Tent” for today’s episode of Red Tent TV.

After you’ve watched the episode, I’d love to know…

How do you find your way back to yourself?

I look forward to reading your comments below.

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First blood stories…

Join us in the virtual “Red Tent” for today’s episode of Red Tent TV.

After you’ve watched the episode, I’d love to know…

What is your first blood story?

I look forward to reading your comments below.

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About the Interviewee featured in this videos:

DeAnna L’am, speaker, coach, and trainer, is the author of ‘Becoming Peers – Mentoring Girls Into Womanhood’ and ‘A Diva’s Guide to Getting Your Period’. She is the founder of Red Moon School of Empowerment for Women & Girls™ .

A pioneer in Menstrual Empowerment, DeAnna has been transforming lives around the world for over 20 years, by helping women & girls love themselves unconditionally!  She teaches women how to dissolve PMS symptoms; draw strength from their cycle (rather than be at its mercy); model self-acceptance, self-care, and self-esteem to their daughters; and hold Red Tents in their communities.

Visit DeAnna at: www.deannalam.com

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DeAnna L’am is excited to announce…

2nd Annual Red Tents In Every Neighborhood ~ Global Summit:

OUR DAUGHTERS, OURSELVES

 “A Mother-Daughter Interview in the Red Tent”
a New Video by Dr. Isadora Leidenfrost  and Teresa Moorehouse will be featured during the Summit.

What messages did your mother give you about being a Woman?

What messages are you offering your daughter, or son, about being a Woman?

What legacy would you like to pass to Today’s Girls?

About the Red Tent World Summit:

Join me to listen to Womb Wisdom, to Honor Our Mothers, Ourselves, and Today’s Girls! Get Inspired by Leading Visionary Women from Around the World: U.S.A, Spain, Austria, Italy, France, Ireland, India, Mexico, Chile, and New Zealand, with Special Guest – MARIANNE WILLIAMSON!

Our FREE Global Summit will air February 1-28,

and you can watch it from the comfort of your home!

join-the-telesummit

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Filed under "things we don't talk about", blood, coming of age, DeAnna L'am, menstruation, menstruation history, menstruation video, moon, mooncycle, red tent, Red Tent TV, Red Tents in Every Neighborhood, Reproductive Health, The Red Tent, Video of the Month Clip

Behind-the-Scenes Interview with the Red Tent Movie filmmaker

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3 ideas to Celebrate International Women’s Day in your Red Tent

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March 4, 2014 · 9:47 am

Creating “Safe Space” in your Red Tent

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5 Red Tent Altar Ideas

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Filed under From the filmmaker, Isadora Gabrielle Leidenfrost, red tent, Video of the Month Clip